Max Mara

Max Mara has been in business for 53 years. It's first catwalk presentation was a camel coloured overcoat which is still one of its signature pieces. Max Mara is the best-known name of a number of lines produced by the Maramotti family. Today it has over 1800 designer shops around the globe, and hosts 30 successful labels such as Sportmax and Marina Rinaldi. Max Mara is their highlight label bosting fashions for the catwalk and the regular old sidewalk. It is one of the largest manufacturers of women's clothes in Italy.

Laura Lusardi, the fashion director, has been at Max Mara for over 30 years. Most people are unaware that she is the fashion director because she's extremely good at staying out of the spotlight. Max Mara has had several top designers contribute to their fashions. Names such as Karl Lagerfeld, Narciso Rodrigues, and Franco Moshino just to name a couple. This partnership with top designers has resulted in wearable fashions for woment.

Max Mara built its fashion success by stick with the philosophy that women wanted tailored fitted clothes with a feminine elegance. Even their high fashion garments are graceful and elegant.

Lusaridi said, "The women who wear its clothes are recognised for ther personalities, not for what they wear." "Our fashion doesn't dominate the woman." Max Mara has a huge market - from regular women in the regular world, to the redcarpet where actress such as Minnie Driver, Alicia Silverstone and Susan Saradon have been seen wearing MaxMara dresses. It's their simple elegance that attracts all women.

There is a Max Mara line to fit most every budget so check it out. Sportmax,and Weekend are lower priced lines using less expensive fabrics, I Blues is the separates line, Penny Black, and Marella are lower priced lines, Pianoforte is their evening fashions line, Max and Co, and Marina Rinaldi are for larger sized women. Be sure to have a look at what they offer!

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